The Evans Law Office had created an excellent awareness in their local market and had acquired several clients since it officially launched in 2014. However, while The Evans Law Office was gaining traction, the user experience (UX) and conversion funnels weren’t optimized.
The Evans Law Office founder Tynetra Evans hired Mutivity to redesign their branding and website and market their service to their customers. After carefully reviewing their existing site analytics and understanding their customer behavior we were able to propose a design that not only increased new customer adoption, but that also reduced customer attrition. Once we took care of optimizing her website and UX, we set our goals on increasing site traffic, sales and conversions.Our first steps were to implement a content marketing strategy to help The Evans Law Office rank for relevant key terms. Additionally, we setup and used social media to help distribute the content and get it in front the right audience. Our innovative approach to content marketing, search engine optimization and social media management for The Evans Law Office has certainly generated the results we expected. The Evans Law Office has been on a strong and rapid growth trajectory ever since we started.