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Creating a sincere message

Each one of our partners (because they aren’t just clients) has a story; an internal one and an external one. These can be jointly exclusive or they can be entwined.

For example, Marlew Financial had been promoting its strong dedication to clients with an external message of “You’re family”. They also were as committed to their employees as well and branded them as family as well.

But it wasn’t as effortless as they planned. An audience has to believe that the message is sincere and real. Has someone ever told you “That’s a great idea– but they didn’t put much time into it at all? Mutivity sought out focus groups with active associates and gathered information on the importance of company values and popular influencers. With these results we were enabled to create a valued message with honest intention that produced an effective message that united the external messaging.

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